Salon Choices

Has your business baby turned into a MONSTER?

Get ready to enjoy a hands-off business, sell your salon or leave your headaches behind with a better work/life balance.

INTRODUCING SALON CHOICES ...

SALON OWNERS: It's OK to want something different.
Something more.
And it's OK to LOVE your salon but also crave taking a step BACK.
You need to read on ...

OF COURSE you're tired

Most small business owners work 50+ hours a week with a quarter working an exhausting 60+ hours. Over 70% work a seven day week at least occasionally. Around 26% of our work is taken home with us.

OF COURSE it should be easier.

We all expect to make sacrifices in the early days, hoping the long hours will end after a year or two. But when you get to three years?
Five?
MORE?

OF COURSE you're scared.

We all feel more secure with a long-term plan, but 25% of small business owners have no pension arrangements. A further 49% are relying solely on the ever-dimishing state pension.

Dear Salon Owner,

I know you love your salon. Like me, for a long time your business has been your baby.

You'd never put up with all this cr@p otherwise, right??

You've tried to step back a little before, I'm sure. But every time you try, somebody leaves or something happens that pulls you back into carrying out services.

You're feeling trapped - your baby has become a monster and she won't let you go!

It's my job to bring you choices - some space to breathe and REALLY decide what happens next.

Maybe you'll choose to sell. Or step back and have a manager run your business. Or maybe you want to carry on in the salon but with better work/life balance. No judgment here - as long as it's what you've CHOSEN.

GETTING YOUR SALON TO RUN WITHOUT YOU IS THE SURE-FIRE WAY TO FREE UP YOUR TIME FOR THE NEXT PHASE OF YOUR CAREER, INCREASE THE VALUE OF YOUR BUSINESS AND END THOSE EXHAUSTING 60 HOUR WEEKS!

... and you don't have to do it on your own.

"I still love my salon - but now I work there on my OWN terms."

I had been a salon owner for 11 years - SURELY it was OK to take a step back? The business was steady and the team was in place. What could go wrong?

A year later I nearly lost it all. It didn't take long for me to realise that my salon was failing fast. We were racking up debt at a shocking rate, standards were slipping and we lost both customers and team members.

What I now know is there's SO much more to it than just stepping away. Phil has taken me on an entire journey of understanding my numbers, putting systems and processes in place and moving my salon forward on my terms. More than that he's helped me identify what the next stage of my life can look like now that I have more freedom.

I still work in the salon and carry out a few services, but I work the hours I want to and see the clients I love because I want to - not because I'm carrying the salon financially. It's easy to love my salon more now that it doesn't depend on me.

Now that I am in control I can create my version of the perfect life. I've been able to start two amazing projects that have massive potential - one is still in the salon space and one reconnects with my passion for yoga. I could never have found the time before. Even more exciting, these projects have the potential to more than double my income.

Pamela Laird, Fin & Co
+441241 852321

YOU CAN STEP BACK FROM THE SALON:

EVEN IF ...

Your business relies heavily on you right now, with your team not helping much at all.

EVEN IF ...

You're turning a profit but working WAY too hard to generate it.

EVEN IF ...

You can't see how you can convince your customers to go to anybody else in the salon but you.

"Who am I and WHY should you listen to me?"

I'm Phil Jackson and I am FULLY commited to bringing freedom and choices to salon owners who feel it's time to step back:

  • I've been in the salon industry since 1999 and I know the challenges you're facing.
  • I faced bankruptcy in 2011 through stepping back from my salon the wrong way. I've made the mistakes and I'm ready to share what I've learned.
  • I was an award-winning salon owner for almost 20 years. I love this industry as much as you do and I've walked in your shoes.
  • I've helped hundreds of salon owners through my coaching business - YES I can help you too!

"Can Phil Jackson give me the help I need?"

"Phil never leaves you alone he will guide you all the way."

Sally Manning, Kalypsos, https://www.kalypsos.co.uk

"I’m actually starting to feel like a business woman and not just a beauty therapist/salon owner ... I like Phil’s no nonsense attitude and also that he doesn’t preach. He comes from a place of experience and that gives me faith in his abilities to help me find the answers I need."

Sherry Cowie, The Retreat Health and Beauty, https://www.theretreathealthandbeautysalon.co.uk

"You’ve helped me find my own spark again, it had disappeared 🙏🙏🙏"

Pamela Laird, Fin & Co, https://livelifelovehair.co.uk

"Phil’s coaching has been invaluable to help me transition off the salon floor completely. He has worked with me and my new manager to ensure minimal disruption."

Hayley Hudson, Cocco Salon, https://www.coccosalon.co.uk

"I am in control of so many aspects of my business now. From the bigger picture, the strategic decisions right down to specific marketing to put money in the till. Phil has helped with it all. The clarity I have now is miles from where I started."

Peter Borg, Queen B, https://queenb.london

Your Plan for Salon Choices in THREE Easy Steps

1. One full day of
in-person goalsetting with me

We'll get REALLY clear on what 'stepping back from the salon' means to you. Whether that is getting a better work/life balance, preparing to sell or transitioning to a 'hands-off' business.

2. NINE months of my Consultancy

EIGHT face-to-face coaching sessions plus optional phone coaching in between at no extra charge.
After month 3, we can include your manager in the coaching if relevant too.

3. Your salon runs like clockwork

I'll he working with you to get your salon profitable and stable enough to step back.
But I'll also be building the processes and management systems you need to keep the buzz, however much you are there.

Write down your current personal income from your salon.

You'll be lucky to add 5% to that each year in a mature business.

That's the number you've accepted in exchange for a new phase in your career. And that's only as long as you manage to stay sane, healthy and ignore all of your OTHER ambitions.

What else could you be doing? Using your business expertise to start something new? What could that be worth? £50k a year? £100k? MORE?

If so, every week you allow your salon monster to keep you prisoner costs you around £2,000 per week.

Or maybe it's not about the money. Maybe stepping back will buy you time to really ENJOY life. Time off to recharge and plan the next phase. Or time for your family. Time to travel and explore.

Or will you let your salon monster define what the rest of your career AND YOUR LIFE looks like?

Introducing ...

SALON
CHOICES

Your BESPOKE Coaching Programme That Gives You the CHOICE of How Much Time You Want to Spend in Your Salon

HERE'S EXACTLY WHAT YOU'RE
GOING TO GET

In-person goalsetting day

We kick off your journey with a WHOLE DAY deciding what you want next

In-person monthly coaching

Your coaching will cover, as a minimum:

And that's not all . . .

EVERYTHING WE DO in Salon Choices is around building long-term, reliable systems to make your salon life easy - or immensely attractive.

For example, I won't just set your prices with you, I'll give you a system that means price-setting is effortless year after year. I won't just design a recruitment ad with you, I'll help you build a system for recruitment that you can rely on and run whenever you need it.

All backed by my PERSONAL guarantee

My PERSONAL guarantee

This is a nine month programme, and a big commitment on my part and yours.
If we get to the end of 9 months and you're still not happy with your work/life balance or your plans to step back from the salon, I will coach you for up to a FURTHER 12 MONTHS absolutely free.

I will NEVER give up on you. This is my personal pledge.

PLUS these
EXCLUSIVE
BONUSES

Your salon handbook - worth £500

A big part of stepping back is having effective systems. If you don't have a salon handbook that your team understand and follow, the day to day running of your salon will always be tricky.

I've paired up with an exclusive supplier to create your bespoke salon handbook. Even better, alongside your polices are a set of videos explaining each stage to your team.

Valued at £500, your bespoke salon handbook is included with Salon Choices.

Retail training - worth £1000

Time and again I see salons where the owner is the only team member who takes retail seriously.

I've paired up with a salon retail expert who will come into your salon twice during our 9 months together and train your team on retail techniques and skills to boost their retail performance.

These sessions are valued at £500 each - as a Salon Choice client you'll have the option of two.

APPLY FOR
SALON CHOICES
NOW

Sign up for Salon Choices is strictly by application - and it's not for everyone

Due to the unique nature of this programme I am only able to accept 3 clients for Salon Choices at any one time.

Who is the programme right for?

  • ✅ You must be the salon owner or have your business partner's full permission to pursue the programme.
  • ✅ Your salon must be AT LEAST breaking even financially
  • ✅ You must have a salon team to start taking some of the strain - and no, they don't need to be perfect yet!
  • ✅ You must be willing to commit a minimum of one business day per month for our coaching meetings and extra work. I'll be doing a lot of the heavy lifting with my team, but the more you put in, the quicker you'll see results.
  • ✅ You should be ready and prepared to make an investment in your own future.

Who need not apply?

  • ⛔️ Solopreneurs and chair or room renters - I can't help you with this programme.
  • ⛔️ Salon businesses unable to afford a 5 figure sum for this programme
  • ⛔️ The uncoachable - that means being in the right frame of mind to take business guidance and advice
  • ⛔️ Salon owners in crisis - it's OK to feel vulnerable but I am not a mental health or crisis expert. Reach out to a properly qualified professional.
  • ⛔️ Owners who are not fully committed to making significant changes to your business this year - this is a big undertaking on my part and I need you to be READY!

What to do now . . .

1. Click here to apply for your place on Salon Choices 2020.

You will be taken to a questionnaire which helps me select the clients I am most able to help.

YOU WILL BE ASKED TO PAY AN APPLICATION FEE OF £250. This shows me that you are serious about your application and the programme. IF YOU ARE NOT ACCEPTED ON THE PROGRAMME YOUR APPLICATION FEE WILL BE RETURNED IN FULL.

2. I will call you to discuss your application

I will clarify any points I need more detail on and you will have the opportunity to ask any questions too. If we are both happy at the end of the call, we will book your in-person goal-setting day.

3. Your investment

If your application is successful you can choose between making one payment of £11,000 or 7 payments of £1860. Your application fee will be deducted from your first payment.

This programme is currently not on sale

In its current format, Salon Choices relies on a lot of face-to-face meetings. At this time that is impossible. Please bear with me while I come up with innovative solutions!